Multi-faceted sales executive with extensive knowledge of business practices and customs across international markets. For the last 20 years, Kai Lüdeke has played a role in the Sales & Marketing area of industrial chemicals at global and leading manufacturers. His talent to quickly identify and adapt to the ever-changing needs of today's VUCA market will support sales growth with the main focus in Europe.
With over 40 years in the field of raw chemical trading, Holger Lüdeke plays a crucial role in our procurement area. During the last 30 years, he lived in Venezuela and Brazil, and today he contributes to the business development of the Latin American market. As General Manager Helm de Venezuela, at the end of the 90s, he decided to pursue his own business, which he is until today managing.
There is a growing demand for functional foods and nutraceuticals, which are products that provide health benefits beyond basic nutrition. These products often contain specific chemicals or bioactive compounds, such as probiotics, antioxidants, and phytochemicals, that have been scientifically proven to promote health, prevent diseases, or enhance performance.
Active pharmaceutical ingredients are the primary raw chemicals in drug formulations. They are the specific chemical compounds that provide the intended therapeutic effect. Examples of APIs include aspirin (acetylsalicylic acid), paracetamol (acetaminophen), and ibuprofen.
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